Design is where science and art break even.// Robin Mathew
Den Design worked with a well known footwear specialist brand to understand their marketplace and objectives. We then set about working on a strong corporate brochure to help the merchandise teams understand how to refine their roles within the business. We looked at the target audiences and designed the brochure around filtering imagery into the varying audience sectors. Once that's been acheived, the brochure then effectively communicates the clear message.
The strong brand back drop and bold design is a key factor within the Clarks fashion group. The use of Clarks's logo and working in conjunction with the brand guidelines, really helped give clear direction, which helped us understand how we wanted the final brochure to look. Fashion photography can sometimes be hard to work with but with clever strong use and making the dry subject come alive, Den Design made the photography a key feature in the project.
